Founded in Germany in 1948, Goldwell has been responsible for many of the beauty industry’s most creative products.  In 1971 Goldwell entered the hair color market with Top Chic and its success propelled their expansion into North America.  Today, they are owned by Kao’s salon division and lead the beauty industry with their professional grade hair color and consumer styling products.  Goldwell is also widely regarded as one of the top educators in the beauty industry.   In addition to amazing regional training, they also founded Color Zoom, an annual competition for stylists from around the world.

Goldwell Color

Today Goldwell manufactures its renowned color line in three distinct categories.  These groups include permanent and semi permanent color as well as lighteners. Goldwell’s permanent color lines includes the Nectaya and Elumen brands as well as its iconic Topchic color. The semi permanent line includes Colorance, Men Reshade and Soft Color. Lastly, the lightener color category consists of Silklift, Oxycur Platin and New Blonde.

The better women feel about themselves, the better the world is. Our goal is to provide a comfortable and knowledgeable community where women can feel safe exploring their own beauty and having some fun once in a while. Iredale Cosmetics is a skincare and mineral makeup company that embraces the holistic approach to beauty developed by our founder, Jane Iredale. The innovative, cutting-edge mineral powder foundation that launched her eponymous cosmetics line, jane iredale, more than 20 years ago was the first to offer healthy skincare benefits in addition to beautiful coverage.

Today, the jane iredale brand has grown into a comprehensive collection of mineral makeup and skincare products that nourish the complexion inside and out while enhancing its natural beauty. We are headquartered in the Berkshire hills of western Massachusetts, where abundant natural beauty and a culture of healthy, mindful living inform and inspire all that we do. jane iredale makeup and skincare is offered in more than 50 countries through fine spas and salons, destination resorts, apothecaries, medical offices and luxury retail.

Obagi was founded around the idea that your skin is more than a product of your past: it’s a window into your future. We craft products that unleash your skin’s full potential to brighten, even, revitalize and protect your greatest asset.

Backed by over 30 years of clinical experience, Obagi is the foundation for a more confident and fearless future. Obagi Medical is a global specialty pharmaceutical company founded by leading skin care experts in 1988. Obagi products are designed to help minimize the appearance of premature skin aging, skin damage, hyperpigmentation, acne, and sun damage and are primarily available through dermatologists, plastic surgeons, medical spas, and other skin care professionals.

Founded in 2013, the Rotterdam-based brand REUZEL is known for its men’s hair care, styling and shaving products. REUZEL was born in an old school men-only barbershop named SCHOREM in the Netherlands. The founders of the barbershop, Leen and Bertus, infused their love of barbering with the influences of rock’n roll and kustom kulture, making SCHOREM the busiest barbershop in the working class city of Rotterdam.

After over fifty years of experience in barbering and grooming, the Rotterdam Barbers started to formulate what they believe is “the best pomade in the word”, REUZEL.

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products.

The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types. The original love story that began between two people has grown into an entire community full of love – love for the planet, people and clean, pure, beautiful hair. Join us, and fall in love with your hair again! Innersense Organic Beauty is a worldwide leader in the clean beauty movement and is sold globally online, in salons, clean beauty retailers and luxury retailers.

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide.

After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas. Our skin care lines were further expanded in 2018 when the Skin Regimen brand was born. We are now a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma – the Davines Village – we have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.

DevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Our understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility™ than ever.

Rëzo was founded in 2018 by master hairstylist and curl specialist, Nubia Suarez RËZO (Suarez). The brand was conceived with the goal of empowering the curl community, celebrating textured hair and promoting healthy hair habits, all through expert curl education and product knowledge. rëzo launched its namesake line of plant-based haircare products in 2019. The products are 100% vegan, cruelty free, sulfate and paraben-free, and specially formulated for all textured hair types.